Your Niche is Being Yourself
A lot of people struggle to start making content because they feel like they need a “niche” that they can build an audience around. While having a niche to start in is a good idea, your niche doesn’t have to be one topic. Your niche can be the collection of things you are interested in blended into your unique perspective. It doesn’t have to be just football or just music, but rather the crossroads between the two.
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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.
Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.
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